Way to Scale is an intensive programme that will run from January to March 2022 and is open to 10 ambitious CEOs with the vision to scale. It is made up of three core elements.
See the draft MIT programme here
Northern Ireland is leading the way when it comes to nurturing innovation start-up companies to £1M in revenue. However, the real economic impact occurs when companies scale to £10Million and beyond. The Way to Scale programme helps to close this gap by giving a select group of CEOs the chance to participate in an intensive entrepreneur development programme that spans Northern Ireland and the USA.
In our Way to Scale programme, you will:
*morning only
From global leading tech & business university, MIT, The EDP is a week-long, high level, intensive executive education course teaching skills for high impact entrepreneurship. It is held onsite at the Massachusetts Institute of Technology (MIT) in Boston for approximately 100 international CEOs. The course is aimed at highly ambitious entrepreneurs from businesses with international potential who want to learn from the best and be the best.
Key strategic focus:
– Peer-to-Peer team building and support
– Defining Market & Value Proposition
– Competitive Advantage
– Business Modelling, Pricing, Go-to-Market
– Financials, Financing & Exit
Key Course features:
– Lead by serial entrepreneur, Bill Aulet
– Facilitators and teachers are all business experienced
– Real company war stories from visits and guest speakers
– Alumni stay in touch
The CWS comprises five ½-day networking and practical workshops designed to cement cohort relationships, maximise peer-to-peer support and work on real challenges within each CEO’s respective company. With a focus on the practical elements of meeting company challenges between key residential elements, the programme will aim to continue to build CEO confidence, iterate on strategic business plan elements and answer question in the areas of sales, marketing, funding, operations, process, leadership and management, reinforcing EDP learning within participant’s companies.
Key strategic focus:
– CEO Confidence building
– Peer-to-Peer support
– Applied learning with go-to-market focus
– Enhancing and expanding support network
– Onward Investment readiness element
Key Course features:
– Facilitated by Catalyst’s proven delivery team
– Speakers all experience business practitioners
– Applied workshops
– Complimenting MIT experience
– Keeping the cohort together
*morning only
The GtMDD is a week-long, detail intensive, executive education programme developed and delivered in collaboration with Catalyst in Boston. Building on the EDP at MIT teaching further skills that focus on delivering ambitious growth plans. The programme will focus on Go-to-Market strategies and tactics. The programme is aimed at fine tuning leadership and practical skills and knowledge in order to instill the confidence to think big yet deliver on objectives, through focused classroom learning, workshops and networking and a focus on sales, with the most experienced practitioners.
Key strategic focus:
– Defending & Delivering a “think big” model
– Marketing to create a realistic pipeline
– Sales strategy and process
– Sales resource, technique and forecast delivery
– Managing Sales & Marketing resource
Key Course features:
– Facilitated by world leading network
– Facilitators and teachers are all business experienced
– Real company war stories from visits and guest speakers
– Complimentary to MIT residential the CWS, solidifies business modelling
Adele Ward
Programme Manager
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