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Way to Scale

Supporting ambitious, innovation driven CEOs to scale their business and reach £10 million+ revenue

Way to Scale 2022 Cohort

What is Way to Scale?

Way to Scale is an intensive programme that will run from October 2022 to February 2023 and is open 10 to ambitious CEOs with the vision to scale. 

1. 25th October 2022 – The Disciplined Entrepreneur Bootcamp with Bill Aulet

2. 18th November – programme kick-off. An opportunity to meet the Way to Scale 2023 cohort.

3. 28th November – 1st December – guaranteed participation in Catalyst’s Scale your Sales programme. This 4-day programme hosted in Belfast addresses key challenges in sales from Defining the Customer Persona and Digital Lead Generation , B2B frameworks to building out the sales team; and is open to the CEO and up to 2 team members.  

4. 22nd-27th January 2023 – a week-long intensive residential Entrepreneurship Development Programme (EDP) for CEOs at the world-leading technology and business university, Massachusetts Institute of Technology (MIT), with around 100 other international CEOs and Entrepreneurs.  

5. February 2023 – four tailored strategy workshops at the Catalyst Way to Scale Workshop Series for CEOs and senior team members to work on your own business plans and implement EDP learnings. 

Who should apply?

Applications are open to highly ambitious, innovation driven CEOs with the vision to scale to £10M+ revenue, and plan to significantly grow business internationally. Your company has revenue of £500,000+, or the capital in place to grow.  

The programme is subsidised by our sponsors Belfast City Council and Invest NI.*

A contribution of £2500 is payable by those attending. Economy air travel and accommodation will be subsidised 50% at INI rates.  

Applications for Way to Scale 2023 have now closed.

*Subject to funding approval

Way to Scale was the best business experience I have ever been through and has left an indelible mark on me as a businessperson. Everything changed, for the better. My Way to Scale cohort still stay connected today; almost 130 people from across the world, all entrepreneurs, have stayed together, and meet as often as we can to share experiences and knowledge.

Dale Cree - 3EN

Why Way to Scale?

Northern Ireland is leading the way when it comes to nurturing innovation start-up companies to £1M in revenue. However, the real economic impact occurs when companies scale to £10Million and beyond. The Way to Scale programme helps to close this gap by giving a select group of CEOs the chance to participate in an intensive entrepreneur development programme that spans Northern Ireland and the USA. 

In our Way to Scale programme, you will:

  • Develop the confidence, skills and behaviours that will support your ambition   
  • Implement a step-by-step framework to de-risk your business while maximising success   
  • Learn how to build a defendable core and really establish your business   
  • Take a deep dive into the detail that will support driving a robust business plan   
  • Fine tune your sales and marketing strategy and tactical engagement   

Way to Scale Programme

  • October 25th | The Disciplined Entrepreneur Bootcamp with Bill Aulet

    Location: Catalyst, The Innovation Centre, Belfast


    This intense, one-day, learning experience is priceless. NI CEOs who have already experienced Bill’s unique and charismatic way of sharing his knowledge commented,

    “Changed my outlook on how I move forward”, “This is the highest level of training available”


    In this Bootcamp, you’ll discover Bill’s world-renowned frameworks and tools used by successful start-up founders and corporate teams to build new ventures.

    • Learn how to be anti-fragile
    • Address strategy in a well-proven process
    • Diminish risk in start-up and increase potential to scale your business
    • Learn from Bill’s infectious style
    • Learn how to hone entrepreneurial skills
    • Discover the 24 Steps framework for success
    • Hear first-hand about implementing an entrepreneurial strategy


    A unique opportunity to learn from globally recognised, serial entrepreneur and thought leader, Bill Aulet. Bill is changing the way entrepreneurship is understood and practiced around the world. He has over 25 years of business success, first at IBM and then as a three-time entrepreneur. He has directly created hundreds of millions of dollars in shareholder value in his companies and raised well over $100M in funding. Bill has degrees from both Harvard and Massachusetts Institute of Technology (MIT) and over the past seven years has been responsible for leading the development of entrepreneurship education across MIT. He is an award-winning author, through his international bestselling book, The Disciplined Entrepreneur. 

  • November 18th | Programme Kick Off

    Location: Catalyst, The Innovation Centre, Belfast


    An opportunity to meet the cohort and finalise logistics with a photo call.

  • 28th Nov-1st Dec | Scale Your Sales

    Location: Titanic Hotel, Belfast


    This 4 day programme hosted in Belfast addresses key challenges in sales from Defining the Customer Persona and Digital Lead Generation , B2B frameworks to building out the sales team; and is open to the CEO and up to 2 team members.  


    Day 1: Digital Lead Generation 

    Key Course Features: 

    – Defining your customer value proposition 

    – Digital Lead Generation, digital scoping  

    – Managing the buyer Journey 

    – Sales Pipeline Management 


    Day 2 and 3: B2B frameworks  

    The B2B Sales Workshop is designed to improve team sales performance for high-potential ventures in the rapid growth phase — by providing founders and key sales personnel with step-by-step guidance on proven team sales methods they can apply to their individual product offerings and target markets. The B2B Sales Workshop addresses key team sales process challenges that most companies face during early-stage growth, compressed into four highly-interactive working sessions over a two-day period. Through instruction, exercises, case studies, real-world anecdotes and group discussion, founders and key sales personnel will learn effective team sales practices to accelerate customer adoption and revenue growth. 


    Day 4:  Building out the sales team 

    At each stage of the sales journey — from first sales hire, through small team sales, to sales for scale — the founder must leave behind old thinking and practices and adopt new practices that are necessary for sustained growth. Through instruction, real-world anecdotes and group discussion, founders will learn how to build out a sales team to drive customer adoption and revenue growth. 

    Follow on One to one coaching will be offered to a selection of companies participating in the 4 day programme.  

  • January 22nd-27th 2023 | MIT Entrepreneurship Development Programme (EDP)

    Location: Massachusetts Institute of Technology, Cambridge, MA


    From global leading tech & business university, MIT, the EDP is a week-long, high level, intensive executive education course teaching skills for high impact entrepreneurship. It is held onsite at the Massachusetts Institute of Technology (MIT) in Boston for approximately 100 international CEOs.  The course is aimed at highly ambitious entrepreneurs from businesses with international potential who want to learn from the best and be the best.  


    Key strategic focus:  

    – Peer-to-Peer team building and support  

    – Defining Market & Value Proposition  

    – Competitive Advantage  

    – Business Modelling, Pricing, Go-to-Market  

    – Financials, Financing & Exit  


    Key Course features:  

    – Lead by serial entrepreneur, Bill Aulet  

    – Facilitators and teachers are all business experienced  

    – Real company war stories from visits and guest speakers  

    – Alumni stay in touch 

  • February 6th, 7th*, 8th* & 9th* 2023 | Catalyst Workshop Series

    Location: Catalyst, The Innovation Centre, Belfast


    The Catalyst Workshop Series comprises one full day and 3 ½-day networking and practical workshops designed to cement cohort relationships, maximise peer-to-peer support and work on real challenges within each CEO’s respective company.  With a focus on the practical elements of meeting company challenges between key residential elements, the programme will aim to continue to build CEO confidence, iterate on strategic business plan elements and answer question in the areas of sales, marketing, funding, operations, process, leadership and management, reinforcing EDP learning within participant’s companies. 


    Key strategic focus:  

    – CEO Confidence building  

    – Peer-to-Peer support  

    – Applied learning with go-to-market focus  

    – Enhancing and expanding support network  

    – Onward Investment readiness element  


    Key Course features:  

    – Facilitated by Catalyst’s proven delivery team  

    – Speakers all experience business practitioners  

    – Applied workshops  

    – Complimenting MIT experience  

    – Keeping the cohort together  


Catalyst, Belfast City Council, and Invest Northern Ireland have come together to support this significant event, to give Northern Ireland entrepreneurs the opportunity to learn from the best.*

*Subject to funding approval

Contact the Way to Scale team to learn more

Adele Ward

Adele Ward

Programme Manager

Adele holds the position of Scaling Programme Manager at Catalyst, where she oversees the ... read more
Adele Ward

Adele Ward

Programme Manager

Adele holds the position of Scaling Programme Manager at Catalyst, where she oversees the delivery of our Inbound Investors, CEOs Connect, and Way 2 Scale programs alongside supervision for Basecamp Boston. These initiatives have a collective objective of expediting the growth trajectory of Northern Ireland’s top technology companies supporting them to achieve a market valuation of £100 million.

Before joining Catalyst, Adele gained valuable experience at Queen’s University Belfast, where she fulfilled various roles. These included managing a Horizon 2020 Doctoral Training program, Student Recruitment in Life and Health Sciences, and Development and Alumni Relations.

Adele holds a first class degree in Event Management from Ulster University and a Diploma in Digital Marketing from the Digital Marketing Institute.

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